Promotional branded merchandise has long been a powerful weapon in the marketing artillery, used by many businesses to raise awareness, boost recognition and gain loyalty. It served a purpose as a tangible, physical reminder of your brand, with anything from the more traditional - such as pens and mugs to the novelty end of the spectrum – gadgets, sweets and even flower seeds, vying for a much-coveted spot on the desks and in the eyeline of your clients and prospective clients.
But in today’s ever digital world, it raises the question: is it still relevant?
In our opinion – YES!
Here at Ambitions, we’ve always been big fans of a bit of branded merch, and we put a great deal of thought into trying to get it right.
We consider the wants and needs of our wider client base, and the individuals we speak to every day, we consider longevity, and perhaps most importantly, the environmental impact.
There’s been a shift away from the gimmicks – things that will only end up landfill, to more considered, practical items that serve real purpose. There’s a focus on quality and sustainability; items that align with the service we aim to provide.
It’s also about standing out, in a world where most people’s inboxes are saturated with messages and information, why not try and be different?!
In some data gathered by Total Merchandise:
90% of recipients remembered a brand after receiving a branded promotional product Source: 365 Retail
87% of people keep promotional products for more than a year, and 40% keep them for more than 10 years Source: Sellers Commerce
So, remember the three key rules:
Longevity
Sustainability
Practicality
What’s the best promotional product you’ve ever received? What do you have on your desk right now? We’d love to know!