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Amanda Watson


I am the founder and Managing Director of Ambitions Personnel, launching the business in 1990.

I began my career in recruitment with a London firm, having grown up in Essex. Instantly passionate and driven with the work I was doing, it wasn’t long before I aspired to open my own recruitment company.

Thanks to having some family based in the Lincolnshire area, I identified it as a promising location to launch my business.

With a lot of luck and a lot of hard work, Ambitions has secured fantastic growth having opened multiple branches across the East Midlands.

My core responsibilities are to ensure my team is happy and motivated, in addition to maintaining levels of excellence in everything we do to drive the business forward.

This job has never once been boring and in this industry, there is always a challenge – I wouldn’t want to be doing anything else.

Favourite food?



Travelling, keeping fit and looking after my expanding family including my twin grandchildren. 

Favourite holiday destination?



Read articles featuring Mandy here.

  • Proud To Be A Client Of Ambitions

    I just wanted to show my appreciation for the work the Ambitions team is doing for our company. The level and quality of support has been fantastic. Your team does an amazing job with no request left unanswered.  

    AP Client
  • I Couldn't Hope For A Better Employer

    From my 1st day, to today, Ambitions has been nothing but supportive, encouraging and empowering. I couldn't hope for a better employer. I am so grateful to work for Ambitions, for Claire Haggar and Amanda Watson. Leaders who not only celebrate my wins, but also help me turn any mistake into a learning opportunity. Their guidance has been influential, and I know it will only shape and develop my skills and habits further as I continue my professional career with such a fantastic company.

    Lynsey B